Sail a new journey, together to the future. On March 28, at the byCROSS brand promotion and new product launch conference of BAYI RUBBER companies, 16 new products such as BY06plus, BY907, BY616 and so on made a stunning appearance and made a global debut, marking a new breakthrough in the research and development of BAYI RUBBER new rubber products.

At this product release, BAYI RUBBER companies innovated product promotion forms, using Chinese and English synchronous live broadcast methods, to promote new products and new technologies developed in 2022 to the world.

"As an important member of the Jujube Mineral Rubber Company, BAYI RUBBER companies are state-owned enterprises supported by the world's top 500 enterprises - Shandong Energy Group, which integrates the design, research and development, manufacturing and sales of all-steel tires, conveyor belts, natural rubber and other products. After several years of development, the company's industrial scale and production capacity have been effectively improved, the sales network has been fully rolled out, and adhere to the 'high-end, differentiated' positioning, focusing on the transformation to a cost-effective, high-value-added direction. Wang Yichen, secretary of the party committee of jujube mineral rubber company, delivered a speech at the new product launch.

"The brand positioning of 'BYCROSS' is high-end in the industry, based on high-performance and differentiated products, unswervingly taking the brand route, focusing on brand strategy development, creating product differentiation, and enhancing the core competitiveness of the brand." The BAYI RUBBER explosion-proof tires, short- and medium-distance products, bus products, medium and long-distance wear-resistant products will be promoted to the world, so that China's intelligent manufacturing can affect the world. It is planned to build the BYCROSS brand into a first-class brand at home and abroad in 3-5 years. Ji Yuhua, member of the party committee, deputy general manager, chairman and general manager of the BAYI RUBBER company, introduced the BYCROSS brand and the company's future planning.

At the meeting, the person in charge of the technology research and development center introduced new products and new technologies. The person in charge of the International Trade Department introduced the listing vision of BYCROSS, connected overseas customers, and announced the promotion policy.

Since the beginning of this year, BAYI RUBBER companies have adhered to the positioning of "high-end and differentiation", focused on transforming to a cost-effective and high-value-added direction, made great efforts to engage in independent research and development, tried every means to optimize the product structure, and formulated a new product line combing plan. Continue to be guided by market demand, gather high-quality resources, create fist products, shape brand image, based on expanding the advantages of internal and non-internal anti-load products, fine and simple varieties, lengthen the product line, move closer to the direction of green environmental protection, and persistently and strictly control product quality, take the industry's first-class products as the benchmark, strictly control standards, do a good job in product quality positioning, whole process control, quality certification and security system construction, and make every effort to create green, environmentally friendly and high-performance tires.